Since 1993, the Samusocial de Paris has been fighting against extreme exclusion. We are proud to have been chosen by this institution to make its identity even stronger, more visible and therefore more effective in its mission: “reaching out to those who no longer need anything”.
WIPbrands worked alongside the Samusocial de Paris teams to refresh the brand by going straight to the point. Our task was to accentuate the clarity of its elements, logo, colours and symbols. Our concern was to express the solidarity that drives the Samusocial de Paris. The typographic work allowed us to add a subtle but useful human touch, like an outstretched hand.
Photographs of the booklet : Gregory Favre