WHAT AN INGENIOUSPARTNERSHIP

WIP is rooted in the belief that it is our duty as designers to provide our clients with an enriching, thought provoking, personalised experience. Working as a close-knit, highly collective and committed team, it is our ambition to embrace constraints and go beyond limits, shaping visions, transforming them into insightful, bold and memorable brands.

Our creative force is based on the marriage of two areas of expertise: branding – artistic creation fuelled by our team of ingenious graphic designers, and retail design – technical feasibility studies performed by our expert interior architects.

All draw on their cultural, emotional and technical backgrounds to create concepts founded on precise strategic analysis and client values, peerless experience and strong acumens.
We also work with clients to follow up on projects technically, making creations feasible while respecting industrial, budgetary and time constraints.

In brief, we offer three distinctive design services:

1. Applied design thinking

Where we work with clients, partners and senior executives, guiding them through coaching and collaborative work, together establishing transformation plans to elevate customer experiences, redefining ways of working with insights, generating solutions to bridge gaps and satisfy genuine client demands, unlocking greater efficiencies and measurable growth.

2. Concept development

This is the heart of our business: marketing our clients’ brands by creating unique concepts that both meet the brief and resonate with target audiences.

In this regard, we help clients prioritize and structure brand messages according to their importance and relevance, drafting a strong set of founding principles and rules for concept rollout.

3. Knowledge sharing

We place a great deal of importance on knowledge sharing.

A great concept only exists if it championed by the client. For that, it is crucial that all the details that count be conveyed and understood. With this in mind, we transform the core elements of concepts into clear written guidelines for future use by our clients, adapting the tone of voice to different audiences, ensuring that all in-house teams comprehend and develop the skills required to drive the brand ahead.

Our ethos being “Don’t limit your challenge, but challenge your limit” – and because we cannot achieve our ambitious visions alone, we activate our clients to adopt our sense of challenge and bring their brands to life through unique design concepts.