Golf de Saint-Cloud is a private club with rich heritage and a magnificent view of the Eiffel Tower from the 18th hole. The iconic clubhouse, a symbol of its architectural legacy, embodies the place. The aim was to modernise the experience without losing the club’s culture, by emphasizing the value of sportsmanship and placing golf at the centre of its main activity. A part of the modernisation process was to evolve their visual identity with a simplified emblem, redesigned communication supports and signage system.
Photographs : Benoit Florençon