DS WORLD francois 1er
Located in the heart of the Paris golden triangle, this 500sqm experience store conceived by WIPdesign in partnership with Landor is the second store of its kind.
Echoing the DS World Shanghai, the Paris site completes the strategy initiated by Citroën to win new customers in the premium market.
ENTRANCE: A MANIFESTO
The double volume expresses grandeur, making the space appear larger than it is; the chandelier is a unique dreamlike piece. The reflection of the DS3 at the entrance is of the vintage DS19 located on the mezzanine, a glorious past reflected in the present.
GROUND FLOOR: DISCOVERING THE RANGE
The DS World employs luxury boutique design codes. This is a place dedicated to style, but above all a sales outlet that demonstrates Citroën’s ambition for achieving high-end services.
BASEMENT FLOOR: THE SALES EXPERIENCE
DS is resolutely French, exuding Parisian style, where the essential difference lies in the high quality of materials and unique savoir-faire. The ambiance is subdued, elegant, the sales process is simple, the offer is clear and glorified, the brand history is explained as are the origins of the materials.
FIRST FLOOR: THE HERITAGE
Service is precise, sophisticated, non-intrusive . The latest technology is everywhere but perfectly integrated, and at the service of the users.
Awards : Janus du commerce 2013.
Credits:
Concept: WIPdesign & Landor
Design : WIPdesign
Overseeing construction : Patrick Fourniquet
Lighting : Wonderfulight