From naming and concept, to retail and identity creation, WIP designed the complete brand universe for CUT, a new take-away restaurant by the DSR Group.
CUT (Cuisine Urbaine & Traditionnelle) offers freshly made sandwiches, salads and snacks to students and visitors to the new Swiss Tech Convention Centre on the EPFL campus in Switzerland.
Their innovative attitude towards a sustainable business model and fresh local produce had to be reflected throughout the entire customer experience, as well as a hand illustrated, four meter high ‘Food Theory’ wall in the dining area.
Just like the name, The TOV created for CUT is short, sharp and straight to the point. CUT says freshly prepared food at a reasonable price… CUT to perfection. CUT to taste. CUT with love.