The neighbourhood of La Sallaz, situated in Lausanne in Switzerland, is undergoing a redevelopment of its public space which is blossoming with shops, green spaces and pedestrian walkways. WIPbrands created the identity of this veritable hub in the north of Lausanne, playing with the idea of the detour. La Sallaz is now able to offer a moment of pause to the public who desires it.
By offering this deviation from the daily, monotonous and well travelled route, La Sallaz can inject a breathe of fresh air into the urban fabric.