MY TF1

TF1, France’s Nº1 TV channel, is also the first online media company with over 11 million single visits to its website per month. To capitalise on this fast growing part of the business, all of its online presence was regrouped under one brand: MYTF1. Its identity needed to build on the existing TF1 attributes, while reflecting the added dimensions of a multi-channel experience.

This project was done in collaboration with Mathilde Lauriau-Tedeschi at Unlimi-TED

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