Jardiland, the french brand dedicated to gardening and pet care, asked WIPbrands and Intangibles to rethink their global identity and collaborate with them on their brand refresh.
In order to re-establish its position of leader, Jardiland has reconnected with its heritage by choosing orange as its primary brand colour.
To best represent the different brand values, a bespoke typeface has been created by Mathieu Réguer where the various weights have been designed to reflect, on the one hand the expertise, and on the other, the friendly accessibility of the brand.
A diverse set of graphic elements, from photographic to graphic silhouettes and technical icons, added to the range of materials and textures used, renders the visual identity rich and vibrant.
Advertising campaign directed by La Chose