Smart AdServer develop & market premium ad serving solutions for media agencies and publishers. Innovative functionalities and high quality service have attracted 250 clients on 1300 sites, spreading over 4 continents.
The aim was to set Smart Adserver apart from it’s competitors. In the constantly changing digital landscape the company inhabits, service makes the difference.
This project was done in collaboration with Valentin Joos.
We started with a fresh and bold colour palette, far less common to the competitors; treated their message simply and elegantly with vibrant iconography; added a warm colloquial language helping create an invitation for dialogue encouraging closer relationship and involvement.
The new identity underlines Smart AdServer’s commitment of putting responsiveness at the heart of its efforts. This personal conviction drives the strategy of Smart AdServer.